Let’s be honest – surveys are sometimes bad. Poorly designed, misleading (often intentionally), and not actionable. As a result, many in the UXR community have come to see them as a blunt research instrument that shouldn’t be relied upon in their day to day practice.
But according to Ashley and Lucas, this is underselling the value surveys can bring to your research practice. Listen in to their talk about how they used a series of big surveys to develop a deep understanding of the changes COVID brought to the workplace, and how you can better leverage surveys in your practice.
