Executives at the companies we work at are under pressure to hit goals, often financial goals. That creates a challenge for the research community who often talk about the benefit of their work in terms of user experience and customer happiness. Our inability to speak the language of the c-suite makes it difficult to get headcount and influence strategy, how do we bridge this gap? In her talk, Claudia will give you a mathematical formula you can use to talk about the financial impact of your work with a CFO or anyone on the exec team.
