Before we start a research project, we’re mindful of important demographic data to make sure our sample is representative of the group we’re trying to study. We lock in on age, gender, race, socioeconomic status… but is there something big we’re missing? Zoe thinks there is, and that thing is religion. In her talk, Zoe is going to cover why it’s critical to understand the role religion plays in people’s lives, as well as how specific religious beliefs can impact adoption and use of the product you’re working on.
