Jessica Baratta

Jessica leads UX Research for the PC Express online grocery platform & eComm Marketplace at Loblaw Digital; the digital arm of the 100-year-old enterprise, Loblaw Companies Ltd. Previously, Jessica led teams spanning various UX specialities and worked as an individual contributor, building meaningful human-centered products and services within global organizations. She’s developed and taught various post-secondary courses spanning the research specialities. She can’t wait to share stories about mixing ingredients and methods, in search of uncovering human behaviours across the grocery shopping journey.

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